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CARDIF HIGHLIGHTS ITS NEW LIFE INSURANCE OFFER

CARDIF
Bank & Insurance

The context

Cardif, a global insurance player, wanted to highlight its mortgage credit insurance offer in order to stand out from the competition. It was therefore quite natural that Cardif turned to Gamned! to meet this challenge. Gamned! confirms its expertise in the insurance sector thanks to Cardif.


The goal
INCREASE THE NUMBER OF VISITORS TO THE SITE AND ENCOURAGE THEM TO COMPLETE THE LIFE INSURANCE APPLICATION FORM

A solution defined together

TARGETING

& retargeting

The campaign targets 25-45 year olds intending to buy real estate or looking for a mortgage loan in Belgium.

A refined strategy:
Increase website traffic: setting up whitelists (French / Dutch news sites) in affinity with the UMC target defined by Cardif with refinement by keywords (via Adwords) sought by customers.

  • Case 1 - The Internet user has not visited the site
    > Re-messaging via specific IAB and social formats
  • Case 2 - The Internet user has visited the site
    > Retargeting of site visitors to generate form entries
Verdict?
THE RESULTS

Une A REMARKABLE COLLABORATION!remarquable !

With over 3 conversions and a 500% drop in CPL during the campaign, the campaign was a success.
Following these results, Cardif has decided to extend its partnership with Gamned! for the remainder of 2020.

Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
Découvrez nos projets
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
Découvrez nos projets
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
Découvrez nos projets
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
Découvrez nos projets
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
Découvrez nos projets
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
Découvrez nos projets
Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
En lire plus
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
En lire plus
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
En lire plus
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
En lire plus
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
En lire plus
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
En lire plus

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