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CULTURA BRINGS TOGETHER NEW CUSTOMERS AND IMPROVES ITS PERFORMANCE

CULTURA
E-commerce

The context

Cultura, a specialist in arts & crafts and cultural activities, called on Gamned's programmatic expertise! and the analytical capacity of Ysance for its “Back to School” campaign. The partnership with Ysance brings additional finesse to the analysis of the results obtained. Indeed, this makes it possible to measure even more precisely the impact and the role of programmatic in the conversion tunnel.

The goal
UNITE NEW CUSTOMERS AND GENERATE SALES.

A solution defined together

A TWO-STAGE

en deux temps

A strategy based on two major axes, and on the quality of inventories and diffusion environments:

1. Reach existing customers by relying on the history of campaigns previously carried out for Cultura
2. Conquering new customers from qualified data around profiles (parenthood, woman ...) and themes (education, stationery ...) related to activity and seasonality


Verdict?
THE RESULTS

CHALLENGE ACCEPTED!

Gamned! has been able to position itself both as an initiator and sometimes the only player in Cultura's digital sales, thus proving the effectiveness of programmatic strategies to seek incremental conversions.tale.

The operation was a success and the collaboration between the three actors continues.

Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
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Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
Découvrez nos projets
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
Découvrez nos projets
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
Découvrez nos projets
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
Découvrez nos projets
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
Découvrez nos projets
Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
En lire plus
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
En lire plus
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
En lire plus
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
En lire plus
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
En lire plus
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
En lire plus

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