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ESTÉE LAUDER RELAUNCHES ITS STAR SERUM!

ESTEE LAUDER
Beauty

The context

In 1982, Estée Lauder launched its first night repair serum. Over the years, the product has never stopped reinventing and perfecting itself in order to become the star serum, established in the world of cosmetics that it is today. In 2019, the brand is reboosting the renamed “Advanced Night Repair” serum and wants to reaffirm its leadership position.

The goal
STRENGTHEN ITS LEADERSHIP POSITION IN A MARKET WHERE INNOVATION IS KEY

A solution defined together

VIDEO, DATA

& retargeting

Creation of a target group:
Connected and urban women aged 18 to 54 interested in luxury, cosmetics and night serums in particular.

A scenario on three levels:

1 - Activation of impactful videos on social networks in order to work on the visibility of the product.

2 - Activation of complementary devices on Facebook and Display IAB in order to obtain qualified traffic on the customer's site.

3 - Retargeting of Internet users already reached through the first two devices.

Verdict?
THE RESULTS

A FRUITFUL COLLABORATION!

With 4,3 million unique users reached by the campaign, 90 full views for videos launched on social networks and an optimization of the cost per qualified visit to the site of 000%, the partnership between Estée Lauder and Gamned! enabled the “Advanced Night Repair” star product to be put highlighted again.


Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
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Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
Découvrez nos projets
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
Découvrez nos projets
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
Découvrez nos projets
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
Découvrez nos projets
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
Découvrez nos projets
Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
En lire plus
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
En lire plus
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
En lire plus
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
En lire plus
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
En lire plus
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
En lire plus

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