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LOVELY WEEK, ETAM'S ESSENTIAL OPERATION

ETAM
Fashion

The context

On fait du

HAND SEWN

Etam's Lovely Week is a godsend: for two weeks more than 800 products are on sale up to -50%!
In order to highlight this essential operation, Etam calls on Gamned! to launch a digital advertising campaign aiming at boosting traffic on the French lingerie giant's e-commerce site.

The goal
STRENGTHEN THE VISIBILITY OF ETAM'S SPECIAL OFFER & BOOST SALES!

A solution defined together

THE KEY TO SUCCESS?

GOOD TARGETING AND THE RIGHT ENVIRONMENT

Provide optimal exposure to Etam's Lovely Week offers and increase the number of visitors to their e-commerce site.
A two-step media plan:

  • Engage an affinity audience in premium environments in accordance with the Etam universe and the brand's target (women's press and lifestyle).
  • Implementation of a look-alike strategy in order to reach profiles similar to those who interacted with the banners.

Verdict?
THE RESULTS

Gamned! x Etam : Isn't it lovely?

With a click-through rate 3 times higher than the average market and a visibility rate of 17% above the average IAS - the collaboration between Etam and Gamned! kept its promises and allowed the French lingerie giant to highlight its Lovely Week offers!


Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
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Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
Découvrez nos projets
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
Découvrez nos projets
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
Découvrez nos projets
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
Découvrez nos projets
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
Découvrez nos projets
Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
En lire plus
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
En lire plus
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
En lire plus
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
En lire plus
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
En lire plus
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
En lire plus

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