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LOTERIE ROMANDE STRENGTHENS ITS USER EXPERIENCE!

LA LOTERIE ROMANDE
Entertainment

The context

Jackpot

VISIBILITY

The Euromillions Guaranteed Super Mega Jackpot (SMJG) gives you the chance to make all your dreams come true.
Extremely awaited each year with a gigantic prize pool, it only takes place 2 to 3 times a year.
This year the amount of the February Jackpot was 120 million euros.

The goal
MAXIMIZE THE VISIBILITY OF THE SMJG DURING THE WHOLE WEEK PRECEDING THE DRAW.

A solution defined together

3,2,1,...

ALL BETS ARE ON!

Here, it is a question of being able to offer impactful and interactive formats on a wide type of media to allow players a total immersion in the campaign.

Strategies:

  • We adapted the message throughout the week leading up to the draw, with a more generic teasing message at the start of the week, to finish with a countdown two days before the draw.
  • A constant increase in investments, making it possible to increase visibility as the draw approaches - a day when the majority of players convert.
Verdict?
THE RESULTS

A SUCCESSFUL BET!

This comprehensive system made it possible to maximize target coverage throughout the week preceding the draw, while generating interaction with Internet users, thus enabling large volumes of conversions to be generated.

Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
Découvrez nos projets
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
Découvrez nos projets
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
Découvrez nos projets
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
Découvrez nos projets
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
Découvrez nos projets
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
Découvrez nos projets
Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
En lire plus
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
En lire plus
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
En lire plus
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
En lire plus
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
En lire plus
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
En lire plus

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A PROJECT? QUESTIONS?

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