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LE CHAT BÉBÉ BOOSTS ITS VISIBILITY AND ONLINE PRESENCE!

LE CHAT
FMCG

The context

LAUNDRY AND ADVERTISING?

OF COURSE IT'S POSSIBLE!

Le Chat Bébé, a pioneering brand in laundry and always looking for innovations, has decided to entrust its branding campaign to Gamned! in collaboration with AuFeminin. Thanks to a combined brand content system on aufeminin.com and programmatic audience extension operated by Gamned!, Le Chat Bébé works on the consideration and engagement of ultra-qualified audiences within editorial environments labeled Digital Ad Trust. Activated as a common thread, this coupled system enables qualified visits to the La Belle Adresse site to be generated for less than one euro.


The goal
INCREASE AWARENESS OF LE CHAT BÉBÉ BRAND AND RECRUIT NEW MOTHERS

A solution defined together

TAILOR-MADE ADVERTISING SOLUTIONS

FOR LE CHAT

Henkel (Le Chat) x AuFeminin x Gamned! :

A unique and tailor-made device!

  • Distribution of sponsored content on a brandsafe environment : fully personalized content creation for the advertiser and featured on a UNIFY editorial site.
  • Implementation of several DATA segments made up of different pools of affinity audiences via the DMP UNIFY.

RETARGETING:

Scriptwriting to re-address readers by segment with personalized creative kits, in order to develop messages and generate engagement.

Verdict?
THE RESULTS

CHALLENGE ACCEPTED!

With more than 10 visits to the La Belle Adresse site during the first 000 months of the campaign, the system is a success! The script has borne fruit since the CPV in second touch is 2 times lower than at the start of the campaign. The native format carries the campaign with a 3 to 5 lower CPV than the other activated formats.

The campaign kept its promises: daily management and optimizations, visibility and personalized support with strategic and technical monitoring.

Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
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Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
Découvrez nos projets
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
Découvrez nos projets
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
Découvrez nos projets
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
Découvrez nos projets
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
Découvrez nos projets
Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
En lire plus
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
En lire plus
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
En lire plus
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
En lire plus
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
En lire plus
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
En lire plus

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