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L'Office de Tourisme et des Congrès de Paris IS BOOSTING ITS NOTORIETY WITH GAMNED!

OFFICE DU TOURISME DE PARIS
Tourism

The context

Paris

Je t'aime

L'Office de Tourisme et des Congrès de Paris encourages visitors to discover Paris from a new and unusual angle through fun activities designed for the whole family throughout the summer of 2019. Paris is revealed as a real family friendly destination offering good deals not to be missed. It is therefore quite natural that the Paris Convention and Visitors Bureau turned to Gamned! in order to develop its notoriety and visibility through programmatic advertising.

The goal
INCREASE AWARENESS OF L'OFFICE DU TOURISME ET DES CONGRès WHILE BOOSTING THE NUMBER OF WEBSITE VISITORS.

A solution defined together

BOOST, SEDUCE

AND TRANSFORM

l’Office de Tourisme et des Congrès de Paris has given Gamned! the mission of amplifying the reach of this branding campaign and making this message resonate with all families here and elsewhere.
Implementation of our strategy:

  • Geo-localized diffusion: French targets outside Ile-de-France and Lille
  • Diffusion framework via affinity sites in line with the target: Expedia, Paris Match, Aufeminin, Le Monde, Orange ...
  • Use of impactful formats: video and wrapping
Verdict?
THE RESULTS

THE OPERATION IS A SUCCESS!

With over 2,6 million impressions delivered and over 1 million unique contacts reached, Gamned! allowed the brand to boost its notoriety.

Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
Découvrez nos projets
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
Découvrez nos projets
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
Découvrez nos projets
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
Découvrez nos projets
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
Découvrez nos projets
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
Découvrez nos projets
Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
En lire plus
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
En lire plus
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
En lire plus
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
En lire plus
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
En lire plus
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
En lire plus

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A PROJECT? QUESTIONS?

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