Share:
In digital advertising, the term 'captive audience' refers to users exposed to advertising content with limited freedom to ignore or modify the content. For example, a non-skippable video ad that precedes video content that a user wants to watch is a captive audience situation because that user is more likely to watch the ad in its entirety in order to access the desired content.
Tell us who you are, we will tell you which digital activations to adopt!
