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Our experts got together to unravel all the subtleties of the digital advertising language.
ABOVE THE FOLD (ATF)
AD EXCHANGE
AD VERIFICATION
ADVERTISING NETWORK / AD NETWORKS
ARRIVAL RATE
ARTIFICIAL INTELLIGENCE
AUDIENCE EXTENSION
BACKLINK
BEHAVIORAL TARGETING
BELOW THE FOLD (BTF)
BID PRICE
BID REQUEST
BID RESPONSE
BLOCKLIST
BLOCKCHAIN
BOUNCE RATE
BRAND SAFETY
BRANDING
CATCH-UP TV
CAPTIVE AUDIENCE
CLICK THROUGH RATE (CTR)
CLICK
CONTEXTUAL TARGETING
CONSIDERATION
CONVERSION
COOKIE SYNC / COOKIE MATCHING
COOKIE
CRM ONBOARDING
CROSS-DEVICE CAMPAIGN
CRYPTOCURRENCY
COST PER ACTION (CPA)
COST PER COMPLETED VIEW (CPCV)
COST PER ENGAGEMENT (CPE)
COST PER LEAD (CPL)
COST PER THOUSAND (CPM)
COST PER VISIT (CPV)
DATA MANAGEMENT PLATFORM (DMP)
DEAL ID (DEAL TOKEN)
DEAL WITH PRIORITY / PRIVATE AUCTION DEAL / PRIORITY DEAL
DELIVERABILITY RATE
DEMAND SIDE PLATFORM (DSP)
DRIVE TO STORE
DOOH
DYNAMIC CREATIVE OPTIMIZATION (DCO)
DYNAMIC SEARCH ADS
FIRST LOOK
FIRST PARTY DATA
FIRST VIEW
FLOOR PRICE
FULL RATE (OR FILL RATE)
HEADER BIDDING / ADVANCED OR PRE-BIDDING
IMPRESSION
INTEROPERABILITY
INFLUENCER MARKETING
MIDDLE OF THE FOLD (MTF)
METAVERSE
MULTI-CHANNEL SMS
MULTI-DEVICE CAMPAIGN
NON-GUARANTEED PROGRAMMATIC
NFT
ORDER ID
OPEN MARKETPLACE / OPEN AUCTION
POST CLICK SALE
POST-CLICK VISIT
POST-CLICK (PC)
POST-VIEW (OR POST IMP) SALE
POST-VIEW (OR POST IMP) VISIT
POST-VIEW (PV)
PRIVATE MARKETPLACE / PRIVATE AUCTION
PROGRAMMATIC DEAL
PROGRAMMATIC
REACH
RECALL RATE
REPETITION
RETARGETING
RETURN ON INVESTMENT (ROI)
RFM SEGMENTATION
RGPD
RICH SMS
RTB (REAL TIME BIDDING)
UNIQUE CONTACT
SECOND PARTY DATA
SECOND PRICE AUCTION
SEMANTIC TARGETING
SEA
SEO
SMS MARKETING
SMS RETARGETING
SNACK CONTENT
SUPPLY SIDE PLATFORM (SSP)
TARGET COVERAGE
THIRD PARTY DATA
TRADING DESK
TRAFFIC GENERATION
VIDEO COMPLETION RATE
VIEWABILITY
VIEW-THROUGH RATE (VTR)
VISIT
VISIT +1
WHITELIST
WIN RATE OR WINNING BID RATE
This is a non-exhaustive list of definitions of digital advertising.
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