Here are the 4 components of media trade:
Trading: for the online (on the internet) or in-store purchasing or selling of goods and services.Trading includes all the contact points with a consumer. It acts on the entire consumer pathway (branding, acquisition, retain).
Media: for all of the online advertising media which reach or influence consumers: Display, Video, Media Retail, DOOH, In-game, Digital Audio, sponsored advertisement as well as social networks…
Data: for all consumer data (centers of interest, product purchases, attention to promotions, frequency of purchase, type of household ...) that can be activated in the context of advertising devices
Creation: for the creative capacity offered by digital in order to capture the attention of prospects on the various media.
Trade + media + data + creation = the winning combo!
This approach allows advertisers to optimize their e-commerce, retail & media data to better target their potential customers and optimize ROI across all digital channels with authentic creations.
Retail media refers to all the advertising offers made by e-tailers and traditional retail stores. Retail media therefore includes not only traditional advertising but also the advertising use of transactional data. It is then a component of media trade.
Media trade has a much broader scope. It allows you to go much further in omnichannel by broadcasting on all marketing channels.
The main advantage of media retailing lies in an audience planning logic based on the activation of large-scale consumer data from major retailers for granular and precise targeting.
Access to this rich and relevant data allows you to adapt messages according to the targets, but also to broadcast at the right time and in the right place. You can then rationalize your media investment by measuring the performance of your actions by following precise KPIs (e.g.: awareness uplift, cost per qualified visit, transformation rate, cost per acquisition, ROAS, etc.).
Media trade can be activated on the full conversion funnel
From awareness (making your brand and products known), to consideration (attracting attention), to conversion (inciting action), until loyalty.
Media trade is customer-centric. It offers consumers a global and coherent experience across all customer relationship channels. It is therefore an omnichannel approach (as opposed to multichannel or cross-channel, which are brand-centric).
Media trade can meet all your marketing objectives:
1 - Boost the visibility and awareness of your brand and products
2 - Increase your traffic and conversions on your website
3 - Drive your target in your points of sale
4 - Engage your customers through enriched advertising creations
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Media trade is accessible to all business sectors: automotive, travel, real estate, energy, cosmetics, ...
It's a new way to build your digital strategy and to orchestrate your digital activations.
Do you have any other questions? Do not hesitate to contact our experts!
Tell us who you are, we will tell you which digital activations to adopt!