Captive audience

9
November
2023
  Reading time:  
1
min
Share:
linkedin
What is a captive audience?

In digital advertising, the term 'captive audience' refers to users exposed to advertising content with limited freedom to ignore or modify the content. For example, a non-skippable video ad that precedes video content that a user wants to watch is a captive audience situation because that user is more likely to watch the ad in its entirety in order to access the desired content.

Article

Boost your performance with Celebrity Marketing

Find out more

Article

Six Steps to Sustainable Digital Advertising

Find out more

DO YOU HAVE A BRIEF?
A PROJECT? QUESTIONS?

CONTACT US!

Tell us who you are, we will tell you which digital activations to adopt!