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Programmatic advertising will both continue to grow and innovate in the next few years. It is therefore necessary for the players to keep up with the ever-changing trends of the digital industry. Let's dig into all the programmatic formats and combinations available for campaigns!
The gaming industry has been booming over the last years with increasing numbers of players all around the world. Programmatic buying has been progressively integrated, thus opening possibilities for brands to reach out brand new audiences in immersive environments.
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Programmatic integration with audio advertising has enabled advertisers to reach target audiences while consuming media on the go. With a 60% higher memorization rate than visual formats, triggering an active interest with attention-catching messages has never been easier!
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The addition of digital has spined the traditional and static form of OOH advertising around. Broadcast contextualized and immersive messages in real-time in commuting areas (shopping malls, railroad stations etc.) to ensure maximum media visibility.
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Amazon’s inventories are now opened to buyers via their own Demand Side Platform (DSP). Advertisers started to take advantage of Amazon’s powerful intent & search data and refined their targeting approach of key audiences:
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Programmatic TV makes it technically possible to link TV broadcasting with the generation of website traffic through a single pixel. Meaning that advertisers can create a bridge between online and offline media in campaigns.
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VOD (video on demand) has been flipping consuming habits around as it challenged traditional appointment-viewing TV. Consequently, TV broadcasters recently pushed for catch-up TV services aka addressable video providing a highly flexible and personalized TV experience.
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The booming of online video had viewers increasingly looking for easily digestible and immersive media experiences. In this context, video has established itself as the unanimously adopted format for brands to convey expressive and meaningful messages.
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Thanks to mobile integration with DOOH, programmatic can create a bridge between online and outdoor advertising. Expose users outdoors to raise awareness, then keep the conversation going on with your brands through their mobile phones.
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Whether it is about traffic acquisition or lead generation, engaging and pursuing the conversation is key to convince target audiences. Combined with the right retargeting approach, take video branding campaigns to the next level in order to achieve pure performances. In fact, retargeting of consumers with display ads holds a 70% chance of conversions in programmatic campaigns.
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Innovation and boldness in the way formats are used lead to performant campaigns allowing to stand out from the crowd! Match marketing KPIs with the right formats/devices in programmatic campaigns for successful multichannel strategies: Get the e-book for free!
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