Data from a partnership (e.g. supplier / distributor) that enriches and completes the proprietary data (first party data) that an advertiser already has.
Example: The intersport.fr website sells Nike products. The data relative to the purchases of Nike products on intersport.fr constitute a pool of 2nd party data which can be used by Nike within the framework of digital activation in conditions in conformity with the RGPD.
Tell us who you are, we will tell you which digital activations to adopt!