SOCIAL MEDIA E-BOOK: GET THE BEST OF SOCIAL ADVERTISING
29
April
2022
  Reading time:  
5
min
Social media fostered the emergence of broad online communities, providing brands with highly segmented audiences to target in digital campaigns. Fuel the conversation within active online communities and ensure lasting brand awareness by implementing a social media strategy. Let’s dig into the possibilities offered by social media in digital campaigns!

REACH THE RIGHT TARGET WITH THE RIGHT SOCIAL MEDIA STRATEGY

#1 FACEBOOK

Having the largest social media user database in the world, Facebook offers an unparalleled reach in digital campaigns. Facebook’s highly customizable audience segments can be targeted at any stage of their journey through transparent and full-funnel targeting options.

Learn about Facebook formats to drive website traffic effectively

#2 INSTAGRAM

Instagram is a lucrative channel for brands to implement social media strategies. In fact, 50% of Instagram users have purchased a product following an exposition to Instagram’s immersive and engaging formats.

Lead powerful engagement-driven campaigns through Instagram

#3 SNAPCHAT

Although ephemeral, Snapchat formats guarantee an immediate impact on audiences. Indeed, Snapchat users are 60% more likely to make impulse purchases. Build lasting brand awareness with Snapchat's own organic formats, such as custom filters, stickers or augmented reality lenses.

How to make an instant impact with target audiences on Snapchat?

#4 PINTEREST

Pinterest is a powerful traffic driver that brings the best of social media and search engines. Brands can steer online traffic and generate sales effectively by integrating inbound links both into pins and into images.

Generate quality traffic with Pinterest advertising

#5 LINKEDIN

Take advantage of the most effective social media platform for lead generation campaigns. By allowing targeting through industry-specific criteria (companies, job titles, roles etc.), LinkedIn connects brands with high-value business customer profiles.

How to leverage Linkedin’s lead-nurturing possibilities in digital campaigns?

#6 TIKTOK

TikTok is no longer the new kid on the block. Its narrative video formats create strong interaction with audiences through organic integration into users’ feeds. TikTok connects brands with young, engaged audiences who love highly interactive formats.

How to drive engagement and get high retention rates through TikTok advertising?

TO CONCLUDE

Find the right social formats for impactful social media strategies that ensure lasting brand awareness: Get the e-book for free!

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