In this guide, you'll find everything you need to know to launch or optimize your Facebook advertising campaigns: targeting options, formats and locations, performance measurement...
The best practices for successful advertising campaigns are yours!
With your Facebook ads, it's possible to pursue marketing goals tailored to each stage of your customer journey.
Advertisers can create a campaign that pursues...
Before diving into Facebook advertising, it is crucial to determine these advertising goals. These will determine your entire targeting strategy, the type of campaign to set up, as well as the choice of formats and placements you need to deploy.
The Facebook advertising network offers different targeting methods in order to reach your audience in a fine-tuned way.
Once you have your persona in mind, you can decide to target...
Thanks to those methods, you can create ads for the various audiences you want to address, and segment your campaigns in an ultra-relevant way to boost conversions.
On Facebook, you can choose between different types of advertising campaigns, which offer you to broadcast your messages in various locations on the platform.
Choose if you want to launch an advertising campaign...
The best practice to reach your targets? Design different types of ads, for all locations where your core target is on the social network. This way, you'll be sure to maximize your ads’ reach, and thus increase their potential.
Investing in Facebook advertising also means creating campaigns based on personalized ad formats that will attract the attention of your targets and generate their engagement.
On Facebook, each location has a variety of ad formats that you can deploy.
Depending on the goal of the campaign, you can consider using...
And to respect the technical specs of all these formats, download our dedicated guide!
When launching an ad campaign on Facebook, the key idea to remember is to combine a buying strategy with creativity. By balancing the right bidding strategy with creative formats, you can ensure that your messages are relevant and effective.
To do this, you must first ensure that you adapt these messages to your customer journey.
At the top of the funnel, you will want to enhance your brand image in your creations. It will therefore be optimal to highlight the logo and the elements of your brand's visual identity, to be identified at first glance. Do not hesitate to communicate your values.
On the other hand, at the bottom of the funnel, you can rather highlight the advantages of your products. Make sure you show these products, highlighting their prices and associated services. Another good practice is to focus on urgency and rarity, for example by proposing a limited-time offer.
And for maximum effectiveness of your Facebook advertising campaign, be sure to deploy advertising creatives based on best practices:
And finally, don't hesitate to experiment, to get out of your comfort zone! This is the key to a campaign that achieves its advertising goal, by differentiating your brand from the competition.
"Creating a Facebook ad that achieves your brand goals is all about combining the right targeting criteria, the right formats, and a dose of creativity to set you apart from the competition. However, to achieve optimal results, it's crucial to monitor the performance of your campaigns on a daily basis, so you can continuously optimize them. This is the role of our Gamned! experts: to monitor the performance of your ads for you, but also the current trends that allow you to aim for even better results." Simone Tang, Head of Media Trading at Gamned!
Tracking the performance of your campaigns is crucial: it allows you to control your ad spend, but also to continuously improve your Facebook advertising device. So how do you do it?
First of all, here is a prerequisite: if you launch campaigns that aim to bring traffic to your website, don't forget to install the Facebook pixel, which allows you to track the actions of your audience after they have been exposed or clicked on your ads.
Then, you need to associate the right key performance metrics (KPI) to each campaign goal you had defined beforehand:
Also be sure to always measure the ROI of your campaigns, taking into account the total cost of your campaigns.
Do not hesitate to use Facebook's brand lift feature to make sure your ads are relevant. The idea is simple: your ads are served to an audience that you define, and this audience is then asked about things like ad recall, brand awareness and message association.
It’s a great way of knowing if your ads attracted your audience’s attention!
Whether you're just getting started with advertising on Facebook or you already have campaigns set up, Gamned! can help. Our digital advertising experts will audit your existing strategies or create your first campaign with one goal in mind: optimal performance.
Contact a Gamned! expert now, and get started!
Tell us who you are, we will tell you which digital activations to adopt!