GLOSSARY OF DIGITAL ADVERTISING

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You want to do digital advertising but you don't understand all the vocabulary that makes up this very special universe? Discover our lexicon!

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Our experts got together to unravel all the subtleties of the digital advertising language.

A…

ABOVE THE FOLD (ATF)
AD EXCHANGE

AD VERIFICATION

ADVERTISING NETWORK / AD NETWORKS

ARRIVAL RATE

ARTIFICIAL INTELLIGENCE
AUDIENCE EXTENSION

B...

BACKLINK
BEHAVIORAL TARGETING
BELOW THE FOLD (BTF)
BID PRICE
BID REQUEST
BID RESPONSE
BLOCKLIST
BLOCKCHAIN

BOUNCE RATE
BRAND SAFETY
BRANDING

C...

CATCH-UP TV
CAPTIVE AUDIENCE
CLICK THROUGH RATE (CTR)
CLICK
CONTEXTUAL TARGETING
CONSIDERATION
CONVERSION
COOKIE SYNC / COOKIE MATCHING
COOKIE

CRM ONBOARDING

CROSS-DEVICE CAMPAIGN
CRYPTOCURRENCY

COST PER ACTION (CPA)

COST PER COMPLETED VIEW (CPCV)

COST PER ENGAGEMENT (CPE)

COST PER LEAD (CPL)

COST PER THOUSAND (CPM)

COST PER VISIT (CPV)

D...

DATA MANAGEMENT PLATFORM (DMP)
DEAL ID (DEAL TOKEN)

DEAL WITH PRIORITY / PRIVATE AUCTION DEAL / PRIORITY DEAL
DELIVERABILITY RATE

DEMAND SIDE PLATFORM (DSP)

DRIVE TO STORE
DOOH

DYNAMIC CREATIVE OPTIMIZATION (DCO)
DYNAMIC SEARCH ADS

F...

FIRST LOOK
FIRST PARTY DATA

FIRST VIEW

FLOOR PRICE

FULL RATE (OR FILL RATE)

G...

GUARANTEED PROGRAMMATIC

H...

HEADER BIDDING / ADVANCED OR PRE-BIDDING

I...

IMPRESSION
INTEROPERABILITY
INFLUENCER MARKETING

L...

LOYALTY
LOOKALIKE AUDIENCE

M...

MIDDLE OF THE FOLD (MTF)
METAVERSE
MULTI-CHANNEL SMS

MULTI-DEVICE CAMPAIGN

N...

NON-GUARANTEED PROGRAMMATIC
NFT

O...

ORDER ID
OPEN MARKETPLACE / OPEN AUCTION

P...

POST CLICK SALE
POST-CLICK VISIT

POST-CLICK (PC)

POST-VIEW (OR POST IMP) SALE

POST-VIEW (OR POST IMP) VISIT

POST-VIEW (PV)

PRIVATE MARKETPLACE / PRIVATE AUCTION

PROGRAMMATIC DEAL

PROGRAMMATIC

R...

REACH
RECALL RATE

REPETITION

RETARGETING

RETURN ON INVESTMENT (ROI)
RFM SEGMENTATION
RGPD
RICH SMS

RTB (REAL TIME BIDDING)

S...

UNIQUE CONTACT
SECOND PARTY DATA

SECOND PRICE AUCTION

SEMANTIC TARGETING
SEA
SEO
SMS MARKETING
SMS RETARGETING
SNACK CONTENT

SUPPLY SIDE PLATFORM (SSP)

T...

TARGET COVERAGE
THIRD PARTY DATA

TRADING DESK
TRAFFIC GENERATION

V...

VIDEO COMPLETION RATE
VIEWABILITY

VIEW-THROUGH RATE (VTR)

VISIT

VISIT +1

W...

WHITELIST
WIN RATE OR WINNING BID RATE

Y...

YIELD MANAGEMENT

This is a non-exhaustive list of definitions of digital advertising.

Do you have a question ? A brief ? Need clarification on a certain definition ?

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