Choose the best
above target
vs objective
Context:
Axa Global Healthcare is an insurance company that has been
offering care to its customers for over 55 years.
The company offers a variety of health insurance plans, for both particulars and companies. Healthcare plans are also available
for people living or working abroad, whether it is for a short
or long period of time.
Axa Global Healthcare is present all around the world, allowing
its customers to benefit from its local knowledge and global
expertise. Recently, the company decided to launch a lead
generation campaign in Middle East Africa in order to
promote its health insurance, and reduce CPL.
Keen on reaching its goals with success, Axa Global
Healthcare turned to Gamned! to help it use the right
strategy during the campaign. Gamned! obviously accepted the
challenge and created another successful lead generation campaign!
What's at stake?
Axa Global Healthcare’s target for this campaign was composed of both males and females, aged between 25 and 55 years old, looking to get or to change their health insurance.
Based on this information, Gamned! strategy is set up around three main tactics, on both desktop and device:
At the end of the lead generation campaign, we delivered 6M impressions far better vs objective, leading us to +25% reach above target. Furthermore, Gamned has been able to reduce the CPL by 56% for this campaign. Indeed, we reached $11 while the initial objective was $25.
Tell us who you are, we'll tell you what strategy to adopt.
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