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Axa Global Healthcare partners with Gamned! to launch its lead generation campaign and reduce CPL in MEA!

AXA INSURANCE
Bank & Insurance

+25% reach

above target

-56% on CPL

vs objective

The context

Axa Global Healthcare is an insurance company that has been
offering care to its customers for over 55 years.
The company offers a variety of health insurance plans, for both particulars and companies. Healthcare plans are also available
for people living or working abroad, whether it is for a short
or long period of time.

Axa Global Healthcare is present all around the world, allowing
its customers to benefit from its local knowledge and global
expertise. Recently, the company decided to launch a lead
generation campaign
in Middle East Africa in order to
promote its health insurance, and reduce CPL.

Keen on reaching its goals with success, Axa Global
Healthcare turned to Gamned!
to help it use the right
strategy during the campaign. Gamned! obviously accepted the
challenge and created another successful lead generation campaign!

The goals
Generate leads for AXA’s health insurance campaign in MEA and reduce CPL!

A solution defined together

a tailor-made

strategy

Axa Global Healthcare’s target for this campaign was composed of both males and females, aged between 25 and 55 years old, looking to get or to change their health insurance. 

Based on this information, Gamned! strategy is set up around three main tactics, on both desktop and device: 

  • Contextual and thematic targeting, whitelisting top websites for health as well as news in the region (webmd.com, health.com, healthline.com, gulfnews.com, khaleejtimes.com…) along with keywords targeting. 
  • Retargeting the best performing audience and optimizing towards conversion
  • Use of 3rd party data segments, to identify new potential customers and create innovative location-based campaigns.

Verdict?
THE SUCCESS OF INNOVATION

The campaign was a huge success!


At the end of the lead generation campaign, we delivered 6M impressions far better vs objective, leading us to +25% reach above target. Furthermore, Gamned has been able to reduce the CPL by 56% for this campaign. Indeed, we reached $11 while the initial objective was $25. 

Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
Discover our projects
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
Discover our projects
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
Discover our projects
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
Discover our projects
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
Discover our projects
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
Discover our projects
Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
En lire plus
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
En lire plus
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
En lire plus
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
En lire plus
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
En lire plus
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
En lire plus

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