Choose the best
In Store Visits
CPV vs objective 20$
Context:
Bloomingdale's is a renowned luxury department store chain that has been setting trends and delighting shoppers since its establishment in 1872. With a rich heritage and a commitment to offering the finest selection of fashion, beauty, and home products, Bloomingdale's has become an iconic destination for fashion enthusiasts and style-conscious individuals. Known for its curated collections and exceptional customer service, Bloomingdale's has established a strong presence in the United Arab Emirates (UAE) and Kuwait. As a brand, Bloomingdale's prioritizes creating an elevated shopping experience and providing customers with access to the latest trends and designer brands. With its dedication to offering high-quality products and a personalized approach to service, Bloomingdale's has earned a loyal following of discerning shoppers who appreciate the brand's commitment to excellence.
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What's at stake?
The campaign's strategy focused on launching a drive to store campaign for Bloomingdale's new collection in the UAE and Kuwait, with the aim of generating footfall. The target audience comprised fashion enthusiasts, luxury seekers, and style-conscious individuals within the region. The primary medium of the campaign was mobile devices, ensuring effective reach and engagement with the target audience. To deliver the message efficiently, the campaign utilized visually captivating display banners that were mobile-compatible.
The approach involved leveraging interest, contextual, and geofencing targeting techniques to ensure precise delivery of the display banners to the right audience, at the right time, and in the right location. This strategic targeting maximized the campaign's impact, raising awareness and driving footfall to Bloomingdale's stores. To cater to the diverse audience, the campaign featured one set of creatives available in four different formats, exclusively in Arabic. This approach aimed to create a personalized experience that resonated with the cultural preferences and language of the target audience.
The drive to store campaign conducted by Gamned! for Bloomingdale's in the UAE and Kuwait yielded impressive results. The campaign generated a total of 554 in-store visits, exceeding the campaign's objective of driving footfall to the stores. With a Cost Per Visit (CPV) of $18.05, the campaign achieved a favorable outcome, performing better than the initial target of $20.
Overall, Gamned!'s drive to store campaign for Bloomingdale's demonstrated outstanding results, surpassing the objective for in-store visits and achieving a favorable cost per visit. The strategic execution and efficient approach underline Gamned!'s ability to drive footfall and deliver successful outcomes for their clients.
Tell us who you are, we'll tell you what strategy to adopt.
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