Choose the best
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Impressions
CPM Vs objective 1.5$
CPC Vs objective 0.30$
Context:
Palazzo Versace, an esteemed luxury hotel brand, is renowned for its elegant architecture, comfortable interiors, and exceptional service, creating a haven of sophistication and indulgence for guests. With a legacy steeped in elegance and a dedication to surpassing expectations, Palazzo Versace has established itself as an emblem of luxury in both the UAE and KSA. Drawing inspiration from the iconic Versace fashion house, each detail within the hotel reflects impeccable style and timeless beauty, inviting guests to immerse themselves in a world of refined luxury and impeccable taste. From its breathtaking design to its unrivaled amenities, Palazzo Versace captivates the senses and offers an unforgettable experience for the most discerning travelers and admirers of luxury.
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What's at stake?
The strategy for Palazzo Versace’s social media campaign utilized a multifaceted approach involving Instagram and Facebook. This approach focused on precise audience targeting based on interests and behavior. The target audience, consisting of men and women interested in lifestyle, going out, and restaurants, aimed to capture their attention and foster interaction. The campaign was optimized for both desktop and mobile devices to ensure seamless accessibility.
To enhance the campaign's appeal and engagement, seven distinct sets of creative materials were developed. These materials were tailored to align with the target audience's interests in lifestyle, dining, and going out. Additionally, the creative content was delivered in three different formats: Stories, Videos, and Reels, catering to various content consumption habits on these platforms.
Through this comprehensive social media strategy, Palazzo Versace aimed to increase brand awareness, drive meaningful clicks, and foster engagement on their social media platforms, establishing themselves as a sought-after destination for luxury experiences in both the UAE and KSA.
The social media campaign conducted by Gamned! for Palazzo Versace in the UAE and KSA delivered outstanding results. The campaign successfully reached a massive audience, with a remarkable 4.3 million people exposed to the content. Impressively, the campaign generated a substantial 11 million impressions, making a significant impact.
In addition, the cost efficiency of the campaign was highly effective. The Cost Per Mille (CPM) came in at an impressive $1.49, slightly under the objective of $1.5. Furthermore, the Cost Per Click (CPC) achieved a fantastic $0.29, surpassing the goal of $0.30. These results underscore the campaign's ability to maximize reach and engagement while maintaining cost-effectiveness. Gamned! has once again demonstrated their expertise in delivering successful digital advertising campaigns for their clients.
Tell us who you are, we'll tell you what strategy to adopt.
