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For years, Aswaaq has been a trusted name in the retail industry, providing exceptional shopping experiences to customers in Dubai and Sharjah. With a commitment to quality and a diverse range of products, Aswaaq has become a go-to destination for individuals seeking the best deals and a convenient shopping experience.
Leveraging Gamned's expertise in digital marketing, Aswaaq aimed to enhance their online presence by increasing traffic to its website and promote special offers to a wider audience of shoppers. Together, they implemented data-driven strategies to capture the attention of interested individuals and guide them towards Aswaaq's website for a convenient and rewarding shopping experience.
What's at stake?
The strategy for the "Aswaaq Eid Mubarak" campaign was to launch a campaign to generate traffic towards the website and promote special offers targeting men and women interested in shopping, cooking, and good deals. The campaign was executed on Facebook and Instagram, utilizing interest targeting to effectively engage the audience. The approach involved four sets of creatives in two different formats: Story and Single Image, optimized for both mobile and desktop devices.
By strategically leveraging interest targeting on Facebook and Instagram, the two week campaign aimed to reach individuals interested in shopping, cooking, and seeking good deals, ensuring the message was delivered to the right audience. The campaign was strategically designed to underscore the significance of local events and celebrations such as Eid, Ramadan, and National Day which are pivotal retail periods in the region. The creative variety offered through four sets of creatives in Story and Single Image formats provided a visually appealing and engaging experience for users on both mobile and desktop devices.
The combination of Facebook and Instagram as the advertising platforms allowed for effective reach and engagement with the target audience. The campaign sought to drive qualified traffic to the website, encouraging users to explore the special offers and promotions available during the Eid Mubarak season.
The "Aswaaq Eid Mubarak" campaign in Dubai and Sharjah successfully generated significant website traffic, contributing to increased sales and brand engagement. With a total of 762K impressions, the campaign effectively reached a wide audience of individuals interested in special offers and shopping.
The campaign achieved an impressive cost per visit (CPV) of $1.44, surpassing the initial objective of $1.5. This efficient cost per visit highlights the campaign's ability to drive qualified traffic to the website and maximize the impact of the marketing budget. Notably, the campaign attracted 1900 visits, demonstrating its success in generating web traffic.
These outstanding results emphasize the success of the "Aswaaq Eid Mubarak" campaign in generating website traffic and achieving the objective of promoting special offers. By effectively targeting and engaging the audience, Aswaaq was able to drive substantial traffic to their website, resulting in increased sales and brand visibility. The campaign demonstrates Aswaaq's commitment to leveraging digital marketing strategies to drive meaningful business outcomes and capitalize on key occasions to attract and engage customers.
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