Choose the best

Bioderma is ready to generate new sales and website traffic!

BIODERMA
Beauty

480

sales

62.000

visits

$9.23

CPS

The context

Boost a

well-established brand

For the last 40 years, Bioderma has specialized in skin and scalp biology. Pionnier in dermatological care, the French brand stands out from other dermo-cosmetic brands because of its scientific approach. Used in its many different ranges, the products never ends to please its customers.

Expert in all skin types, Bioderma suits absolutely everyone: the perfect occasion to reach a big range of customers and to generate traffic and new sales!

This is why, in 2020, Socialeyes the brand's digital agency has bet on programmatic by collaborating with Gamned! to set up a conquest system and generate traffic on its own website.

The goals
GENERATE NEW TRAFFIC AND NEW SALES FOR A HIGH-END SKINCARE BRAND

A solution defined together

Sounds great!

But how?

The strategy was supported by a wisely-chosen targeting, with a focus on women between 18-45 years old, as well as Arab expats, locals, Westerners and Indians, to reach potentially interested customers. 

The plan was tailor-made around 3 principal axes : 

  • A campaign executed with display banners on desktop and mobile to gain visibility on brand-safe websites.
  • Conquest new customers with qualified data around thematics (beauty & health, facial skin) in line with the brand’s universe in order to generate traffic.
  • Highlight Bioderma’s brand image with a set of creatives diffused in 15 different formats to reach a maximum of potential customers
Verdict?
THE SUCCESS OF INNOVATION

THE OPERATION IS A SUCCESS!

In less than a month, Bioderma was able to get a bonus of 420+ sales, while maximizing its traffic by generating 62,500 visits on its website, as well as optimizing the costs (CPS and CPV being way below the initial objective.

Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
Discover our projects
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
Discover our projects
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
Discover our projects
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
Discover our projects
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
Discover our projects
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
Discover our projects
Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
En lire plus
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
En lire plus
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
En lire plus
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
En lire plus
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
En lire plus
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
En lire plus

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A PROJECT? QUESTIONS?

CONTACT US!

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