Choose the best
.png)
sales
visits
CPS
Context:
For the last 40 years, Bioderma has specialized in skin and scalp biology. Pionnier in dermatological care, the French brand stands out from other dermo-cosmetic brands because of its scientific approach. Used in its many different ranges, the products never ends to please its customers.
Expert in all skin types, Bioderma suits absolutely everyone: the perfect occasion to reach a big range of customers and to generate traffic and new sales!
This is why, in 2020, Socialeyes the brand's digital agency has bet on programmatic by collaborating with Gamned! to set up a conquest system and generate traffic on its own website.
What's at stake?
The strategy was supported by a wisely-chosen targeting, with a focus on women between 18-45 years old, as well as Arab expats, locals, Westerners and Indians, to reach potentially interested customers.
The plan was tailor-made around 3 principal axes :
In less than a month, Bioderma was able to get a bonus of 420+ sales, while maximizing its traffic by generating 62,500 visits on its website, as well as optimizing the costs (CPS and CPV being way below the initial objective.
Tell us who you are, we'll tell you what strategy to adopt.
.png)
