Choose the best
Context:
Cultura, a specialist in arts & crafts and cultural activities, called on Gamned's programmatic expertise! and the analytical capacity of Ysance for its “Back to School” campaign. The partnership with Ysance brings additional finesse to the analysis of the results obtained. Indeed, this makes it possible to measure even more precisely the impact and the role of programmatic in the conversion tunnel.
What's at stake?
A strategy based on two major axes, and on the quality of inventories and diffusion environments:
1. Reach existing customers by relying on the history of campaigns previously carried out for Cultura
2. Conquering new customers from qualified data around profiles (parenthood, woman ...) and themes (education, stationery ...) related to activity and seasonality
Gamned! has been able to position itself both as an initiator and sometimes the only player in Cultura's digital sales, thus proving the effectiveness of programmatic strategies to seek incremental conversions.tale.
The operation was a success and the collaboration between the three actors continues.
Tell us who you are, we'll tell you what strategy to adopt.
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