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Delsey Paris, a luggage specialist, is at the origin of major innovations both in the personalization of its luggage and in its ergonomics.
After entrusting Gamned! a 1st programmatic campaign with international reach, Delsey Paris has decided to continue its collaboration with the trading desk by testing, exclusively, linear programmatic TV.
What's at stake?
This test campaign piloted by Gamned! gave the luggage specialist access to 10 major TV channels. In nearly 3 weeks, 269 TV spots were broadcast in environments that fully match the brand. The Delsey Paris campaign made it possible to engage 17 TV viewers at a very low cost per engagement.
“Television is an extremely powerful mass medium which makes it possible to gain notoriety very quickly, but we do not have the necessary resources to run TV campaigns on a recurring basis. When Gamned! offered us to test programmatic on linear TV, we immediately seized this great opportunity. "
Valérie Chebassier, Marketing & Digital Director of Delsey Paris.
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