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DELSEY PARIS INNOVATES AND GOES ON LINEAR TV

DELSEY PARIS
Tourism

Context:

Delsey Paris, a luggage specialist, is at the origin of major innovations both in the personalization of its luggage and in its ergonomics.
After entrusting Gamned! a 1st programmatic campaign with international reach, Delsey Paris has decided to continue its collaboration with the trading desk by testing, exclusively, linear programmatic TV.

Goal:
DEPLOY THE FIRST PROGRAMMATIC BRANDING TV CAMPAIGN ON THE MAIN TNT CHANNELS.

What's at stake?

Verdict?
THE RESULTS

CHALLENGE COMPLETED!

This test campaign piloted by Gamned! gave the luggage specialist access to 10 major TV channels. In nearly 3 weeks, 269 TV spots were broadcast in environments that fully match the brand. The Delsey Paris campaign made it possible to engage 17 TV viewers at a very low cost per engagement.

“Television is an extremely powerful mass medium which makes it possible to gain notoriety very quickly, but we do not have the necessary resources to run TV campaigns on a recurring basis. When Gamned! offered us to test programmatic on linear TV, we immediately seized this great opportunity. "
Valérie Chebassier, Marketing & Digital Director of Delsey Paris.

‍

Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
Discover our projects
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
Discover our projects
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
Discover our projects
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
Discover our projects
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
Discover our projects
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
Discover our projects
Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
En lire plus
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
En lire plus
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
En lire plus
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
En lire plus
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
En lire plus
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
En lire plus

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