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Etam's Lovely Week is a godsend: for two weeks more than 800 products are on sale up to -50%!
In order to highlight this essential operation, Etam calls on Gamned! to launch a digital advertising campaign aiming at boosting traffic on the French lingerie giant's e-commerce site.
What's at stake?
Provide optimal exposure to Etam's Lovely Week offers and increase the number of visitors to their e-commerce site.
A two-step media plan:
With a click-through rate 3 times higher than the average market and a visibility rate of 17% above the average IAS - the collaboration between Etam and Gamned! kept its promises and allowed the French lingerie giant to highlight its Lovely Week offers!
Tell us who you are, we'll tell you what strategy to adopt.