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For the 2021 summer season, Atout France wanted to raise
awareness about tourism in Normandy to Belgian holidaymakers.
In this case, the brand needed to give visibility to travel
opportunities on its website by generating qualitative traffic.
It’s a long story between Atout France and Gamned!.
In fact, they have been promoting tourism in France since
2018 together. To address its target audiences with the right
message, the brand has chosen continuity by partnering with
Gamned! once again!
What's at stake?
To reach the right target, Gamned wondered which audiences might be interested in the idea of traveling to Normandy. Based on this reflection, tailor-made audience segments were defined thanks to Nielsen and Eyeota's insights:
The specific Belgian cultural and linguistic context was also taken into consideration. The specific Belgian cultural and linguistic context was also taken into consideration. In fact, creative assets were adapted in French and Dutch to maximize the campaign's reach among the Belgian population.
By raising awareness while maintaining competitive KPIs, Gamned! and Atout France succeeded in promoting the Normandy region to Belgians.
Tell us who you are, we'll tell you what strategy to adopt.