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RAISE AWARENESS ABOUT NORMANDY IN BELGIUM!

ATOUT FRANCE
Tourism

67%

Videos viewed at 100%

+1.8M VIEWS

vs projections

0.01€

Cost per completed views

The context

Getting belgians to

VISIT NORMANDY

For the 2021 summer season, Atout France wanted to raise
awareness about tourism in Normandy to Belgian holidaymakers.
In this case, the brand needed to give visibility to travel
opportunities on its website by generating qualitative traffic. 

It’s a long story between Atout France and Gamned!.
In fact, they have been promoting tourism in France since
2018 together. To address its target audiences with the right
message, the brand has chosen continuity by partnering with
Gamned! once again!

The goals
Raise awareness about tourism in Normandy among Belgians

A solution defined together

Reach the right audience with

the right message

To reach the right target, Gamned wondered which audiences might be interested in the idea of traveling to Normandy. Based on this reflection, tailor-made audience segments were defined thanks to Nielsen and Eyeota's insights:

  • DINKS (Double Incomes No KidS), families and seniors.
  • Interests & Lifestyle: Food & wine, nature lovers, travel enthusiasts, biking.

The specific Belgian cultural and linguistic context was also taken into consideration. The specific Belgian cultural and linguistic context was also taken into consideration. In fact, creative assets were adapted in French and Dutch to maximize the campaign's reach among the Belgian population.

Verdict?
THE SUCCESS OF INNOVATION

An awareness campaign with nationwide coverage

By raising awareness while maintaining competitive KPIs, Gamned! and Atout France succeeded in promoting the Normandy region to Belgians.

Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
Discover our projects
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
Discover our projects
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
Discover our projects
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
Discover our projects
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
Discover our projects
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
Discover our projects
Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
En lire plus
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
En lire plus
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
En lire plus
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
En lire plus
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
En lire plus
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
En lire plus

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