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Gamned!'s mastery of the customer journey spurred Jaguar's acquisition

JAGUAR
Automotive

40,55%

Bounce Rate.

43%

Of website visitors completed the car configurator.

44%

Decrease of the Cost Per Lead thanks to campaign optimization.

The context

A car

named desire

Jaguar developed a car configurator allowing users to customize any vehicle of their choice on its website. The goal is to encourage users to purchase one by allowing them to build their desired car from the ground up. 

However, the brand needed a media partner capable of promoting its simulator to target audiences in premium environments. For this purpose, Jaguar partnered with Gamned! to run an acquisition campaign to enjoin potential customers to try its simulator.

The goals
Drive acquisition by encouraging users to complete the car configurator.

A solution defined together

Mastering the

Customer Journey

One of the main challenges for car brands is to keep users interested in completing their car configurator. This is because customers tend to leave the simulation before the end, thus preventing brands from converting visitors into leads. 

This is where Gamned!'s media strategy comes into play and addresses Jaguar's issue. To encourage completion of the simulation, its retargeting strategy managed to loop the unconverted traffic back to the car configurator.

Verdict?
THE SUCCESS OF INNOVATION

A performant & cost-efficient retargeting strategy

Jaguar got the best of traffic and lead generation in a single campaign. In fact, nearly half of website visitors (43%) had completed their simulation thanks to Gamned's loop retargeting strategy. On top of that, the campaign managed to optimize the cost per lead while keeping performances at the desired level.

Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
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Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
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Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
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Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
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Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
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Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
Discover our projects
Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
En lire plus
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
En lire plus
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
En lire plus
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
En lire plus
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
En lire plus
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
En lire plus

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