Choose the best
CPV vs objective 1.79$
CPV+1 vs objective 4.50$
For over a decade, Kcal has marked its presence in healthy meal delivery services, offering a wide range of nutritious and delicious meals to support a healthy lifestyle. With a focus on providing convenient and wholesome food options, Kcal has established itself as a leader in the industry.
To further enhance their online presence and drive qualified traffic to their website, Kcal partnered with Gamned!, a leading digital marketing agency, for a strategic drive to web campaign.
Leveraging Gamned's expertise in programmatic advertising, Kcal implemented a strategic drive to web campaign to generate traffic and new sales on their website, helping them achieve their online goals and reach a wider audience of health-conscious customers. The objective of the campaign was to increase qualified traffic to Kcal's website and attract new users.
What's at stake?
The strategy for the "New You Resolutions" campaign was to launch a drive to web campaign targeting individuals within the 25 to 45 years old age group. The campaign utilized display banners, thematic, contextual, and retargeting targeting, along with two sets of creatives in various formats to effectively engage the audience. The campaign was executed on both desktop and mobile devices, leveraging visually appealing display banners to capture attention.
Additionally, the campaign strategically utilized interest, contextual, and geofencing targeting to drive qualified traffic to the website and encourage sign-ups for the "New You Resolutions" offer of one month of free meals. By leveraging these targeting methods, the campaign aimed to engage with health-conscious individuals and those seeking to lose weight, enticing them to take action and participate in the campaign.
The results of the drive to web campaign for the 'New You Resolutions' campaign in the UAE were a resounding success, reaching a wide audience and generating impressive results. With a total of 4.5 million impressions, the campaign effectively captured the attention of the target audience of individuals within the 25 to 45 years old age group.
The campaign achieved a remarkable cost per visit (CPV) of $1.62, surpassing the initial objective of $1.79, showcasing its efficiency and effectiveness. Additionally, the CPV+1, a key metric indicating the cost of acquiring new visitors, was also noteworthy at $2.79, surpassing the objective of $4.50. These outstanding results highlight the success of the campaign in driving qualified traffic to the website, encouraging sign-ups for the 'New You Resolutions' offer of one month of free meals, and achieving the campaign's objectives.
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