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CPV+1 vs objective 6.08$
For over a century, Kiehl's has been a notable brand in the skincare industry, offering a wide range of high-quality and effective skincare products. With a commitment to using powerful skincare ingredients drawn from nature and science within its unique formulas, Kiehl's has established itself as a trusted brand among beauty enthusiasts.
To strengthen their online presence and drive qualified visits to their website in Saudi Arabia, in a strategic collaboration facilitated by Acquisit, Kiehl's partnered with Gamned, a leading digital marketing agency, for a drive to web campaign. The aim of this strategic collaboration was to generate qualified visits on the website, targeting the mid-level of the conversion funnel, and enhancing Kiehl's retargeting capabilities.
Utilizing Gamned's expertise in programmatic advertising, Kiehl's implemented a drive to web campaign specifically tailored for the Saudi Arabian audience. The campaign aimed to attract targeted traffic and boost sales on Kiehl's website. As part of the campaign, Kiehl's successfully promoted the limited-time offer of a 25% discount on selected products, enticing Saudi customers to explore and purchase their high-quality skincare offerings.
What's at stake?
The strategy for the Kiehl's campaign was to launch a drive to web campaign targeting women aged 20 to 55 years old who are interested in skincare, beauty, and health. The campaign utilized display banners and employed interest, behavioral, and contextual targeting to effectively engage the target audience.
To ensure maximum reach and accessibility, the campaign was executed on both desktop and mobile devices, allowing Kiehl's to connect with potential customers across different platforms. The visually appealing display banners were designed in two sets of creatives and offered in six different formats, providing a diverse range of visuals to capture the attention of the target audience.
The campaign utilized interest targeting to reach women interested in skincare, beauty, and health. Behavioral targeting focused on individuals showing an interest in purchasing skincare products. Contextual targeting display ads on relevant beauty and lifestyle websites, optimizing campaign reach.
The drive to web campaign for Kiehl's in Saudi Arabia yielded remarkable results, showcasing its effectiveness in reaching the target audience and driving engagement. With a substantial reach of 8.6 million impressions, the campaign successfully captured the attention of women aged 20 to 55, who are interested in skincare, beauty, and health.
The campaign generated a large number of website visits, with a total of 2,048 visits+1 recorded. This impressive level of traffic demonstrates the campaign's ability to drive qualified visits to the Kiehl's website, effectively engaging the target audience and generating interest in the brand.
Notably, the campaign achieved an impressive cost per visit (CPV+1) of $4.88, surpassing the initial objective of $6.08. This highlights the campaign's efficiency in acquiring new visitors at a lower cost than anticipated, maximizing the return on investment and optimizing campaign performance.
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