Choose the best
of videos In-game viewed at 100%
Average click through rate on display In-game
sales generated during the Amazon & Always-on campaigns
Context:
In 2021, Orange Belgium launched its new brand Hey! aimed at younger and digital-savvy audiences. The brand’s new positioning called for a new media strategy: Orange’s target audiences are indeed far removed from traditional media.
With an attention span eleven times longer than display ads, gaming’s impact on brand awareness has not left Orange indifferent. As a result, Orange Belgium chose programmatic In-game to raise awareness among younger audiences in collaboration with Gamned!
What's at stake?
Gamned! took on the challenge of running a multi-channel campaign including programmatic in-game to raise awareness among digital-savvy & younger audiences. Meanwhile, complementary programmatic dispositives (video, display) were implemented in order to keep Orange’s core audience engaged and drive sales.
A three-step multi-channel strategy:
A smart complementarity between programmatic formats increasing both awareness and sales generation
Gamned! has successfully managed to expand Orange’s visibility among younger audiences while continuously driving sales among the brand’s core audience.
Tell us who you are, we'll tell you what strategy to adopt.
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