Choose the best
via catch-up TV compared to classic online video ads
of videos broadcasted were viewed at 100%
Website visits were generated
Context:
Schwabe Pharmaceuticals, one of the leading brands in high quality phytomedicines worldwide, has made the development of medicines based on organically grown plants its trademark over the years.
For the launching of its product Kaloban, its new herbal medecine intended for the treatment of colds, Schwabe Pharma wanted to draw attention among 25-45 years old women and expand its existing audience. For this purpose, the brand entrusted Gamned! with its advertising campaign to harness the power of catch-up TV advertising and raise awareness about the brand.
What's at stake?
Creation of a target group:
25-45 years old women who mostly visit women news websites (ex: Le Journal des Femmes, Goed Gevoel).
A three-step campaign scenario built around Schwabe Pharma's message:
1 - Raise awareness by pairing branded online videos with the audience's favorite prime time TV entertainments on replay.
2 - Smart remessaging of catch-up TV audiences with native ads on premium environments in order to keep the conversation with the target audience alive.
3 - Strategic retargeting of website traffic generated in the first-two phases with the use of cookie-based technology and contextual targeting.
A high level of engagement and brand awareness:
A storytelling-based approach to digital campaigns has breathed new life into Schwabe Pharma's brand image. How? The impact of a digital catch-up TV campaign combined with the retargeting possibilities offered by classic programmatic formats (Native & Banners) has maximized website traffic, thus proving that the target audience showed a strong adherence to the brand's message.
Tell us who you are, we'll tell you what strategy to adopt.
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