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Schwabe Pharma raises awareness among a new audience with Gamned!

SCHWABE PHARMA
Pharma

+38% VISIBILITY

via catch-up TV compared to classic online video ads

72%

of videos broadcasted were viewed at 100%

16K

Website visits were generated

The context

In search of a

new audience

Schwabe Pharmaceuticals, one of the leading brands in high quality phytomedicines worldwide, has made the development of medicines based on organically grown plants its trademark over the years.

For the launching of its product Kaloban, its new herbal medecine intended for the treatment of colds, Schwabe Pharma wanted to draw attention among 25-45 years old women and expand its existing audience. For this purpose, the brand entrusted Gamned! with its advertising campaign to harness the power of catch-up TV advertising and raise awareness about the brand.

The goals
RAISE BRAND AWARENESS & DRIVE 25-45 YEARS OLD WOMEN TO SCHWABE PHARMA'S WEBSITE

A solution defined together

SEARCHING FOR THE TARGET AUDIENCE

WHEREVER IT IS FOUND

Creation of a target group:

25-45 years old women who mostly visit women news websites (ex: Le Journal des Femmes, Goed Gevoel).

A three-step campaign scenario built around Schwabe Pharma's message:

1 - Raise awareness by pairing branded online videos with the audience's favorite prime time TV entertainments on replay.

2 - Smart remessaging of catch-up TV audiences with native ads on premium environments in order to keep the conversation with the target audience alive.

3 - Strategic retargeting of website traffic generated in the first-two phases with the use of cookie-based technology and contextual targeting.

Verdict?
THE SUCCESS OF INNOVATION

A high level of engagement and brand awareness:

A storytelling-based approach to digital campaigns has breathed new life into Schwabe Pharma's brand image. How? The impact of a digital catch-up TV campaign combined with the retargeting possibilities offered by classic programmatic formats (Native & Banners) has maximized website traffic, thus proving that the target audience showed a strong adherence to the brand's message.

Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
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Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
Discover our projects
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
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Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
Discover our projects
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
Discover our projects
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
Discover our projects
Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
En lire plus
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
En lire plus
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
En lire plus
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
En lire plus
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
En lire plus
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
En lire plus

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