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CPV vs objective 5$
Tim Hortons is a well-established Canadian coffee company founded in 1964. The brand has a reputation for its high-quality coffee and baked goods. The company has successfully expanded its operations globally, including in the Middle Eastern market. Its goal is to be a leading provider of premium coffee and quick-service dining options. Tim Hortons prioritizes quality, affordability, and convenience. The company has earned the loyalty of customers worldwide, including in Saudi Arabia, where it has become a beloved aspect of daily life for many. Tim Hortons’ donuts are a must when having a sip of coffee.
What's at stake?
The campaign's strategy was to launch a drive to store campaign to generate footfall for the “Dozen Donuts” offer in Saudi Arabia. The campaign targeted an audience of 22 to 40-year-old males and females, including locals and expats, businesspeople, coffee lovers and busy individuals. The use of mobile devices as the primary medium for the campaign allowed for a more effective reach of the target audience.
The campaign was executed on mobile devices, using display banners to deliver a visually engaging message, effectively grabbing the target audience’s attention and driving results. The implementation of interest, contextual, and geofencing targeting ensured that the display banners were delivered to the right audience, at the right time, and in the right location, maximizing the campaign’s impact. In addition, the campaign included two sets of creatives in six different formats and two languages (Arabic and English) and employed tracker technology to measure in-store visits accurately.
The drive-to-store campaign by Gamned! for Tim Hortons in Saudi Arabia was a standout success. The campaign generated 4.3 million impressions and 2,993 in-store visits, with a great cost per visit (CPV) of $2.73, significantly lower than the objective of $5.
Gamned's highly effective and efficient strategy for the Tim Hortons campaign resulted in reaching a vast audience and generating a substantial number of in-store visits while achieving a low cost per visit.
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