Choose the best
What's at stake?
Le Chat Bébé, a pioneering brand in laundry and always looking for innovations, has decided to entrust its branding campaign to Gamned! in collaboration with AuFeminin. Thanks to a combined brand content system on aufeminin.com and programmatic audience extension operated by Gamned!, Le Chat Bébé works on the consideration and engagement of ultra-qualified audiences within editorial environments labeled Digital Ad Trust. Activated as a common thread, this coupled system enables qualified visits to the La Belle Adresse site to be generated for less than one euro.
Henkel (Le Chat) x AuFeminin x Gamned! :
A unique and tailor-made device!
Scriptwriting to re-address readers by segment with personalized creative kits, in order to develop messages and generate engagement.
With more than 10 visits to the La Belle Adresse site during the first 000 months of the campaign, the system is a success! The script has borne fruit since the CPV in second touch is 2 times lower than at the start of the campaign. The native format carries the campaign with a 3 to 5 lower CPV than the other activated formats.
The campaign kept its promises: daily management and optimizations, visibility and personalized support with strategic and technical monitoring.
Tell us who you are, we'll tell you what strategy to adopt.