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Taqa, Arabic for Energy, is an Abu Dhabi company which provides
power, water, oil and gas operations in 11 countries across four continents.
The brand is one of Abu Dhabi's flagship companies and has an important
role to play in helping to deliver the economic strategy of the Emirate of Abu Dhabi.
In 2021, Taqa launched ETLAQ, a graduate training program which has
been designed to lay the foundations for an accelerated career within the
utilities industry. Keen on generating leads and applications to enroll in Taqa’s academy program, the company teamed up with Kalian Branding and
Gamned! to use programmatic in order to achieve its goals.
How did Gamned! take the challenge?
A solution defined together
Gamned set up a tailor-made strategy to meet Taqa’s goals in less than a month.
First of all, the company’s target audience was defined: it was composed of both males and females, of 20 to 25 years old, primarily majoring in engineering (followed by finance, IT, computer science and HR).
Then, Gamned! executed a campaign on social media (using LinkedIn, Facebook and Instagram) to be able to reach the defined audience. Gamned thus used 1 set of creatives as well as 16 different formats created by Kalian Branding to build a complete and adaptable campaign.
At last, Gamned launched a contextual retargeting campaign. This retargeting method makes sure to reach the right audience, at the right time, with the right format to maximize application and lead generation.
In less than a month, Taqa was able to witness great figures.
Indeed, the campaign generated a total of 1,927 applications, which is way more than the initial objective of 46 applications.
The tailor-made strategy also created 1.9M impressions, and reached a total of 129,325 single contacts!
To finish, the CPL (cost per lead) turned out to be $13.
Tell us who you are, we'll tell you what strategy to adopt.