Choose the best
Context:
With offices in more than 60 territories, Universal Music Group is the world leader in music-based entertainment, with a range of activities going from recorded music to music publishing, merchandising, partnerships as well as audiovisual content.
With the most complete catalogue of recordings and titles in all musical genres, the Universal Music Group discovers and develops artists, produces and distributes critically acclaimed and commercially successful music worldwide.
Keen on strengthening its positioning and its leadership, Universal Music wants to invite music fans to listen to a variety of its songs.
Universal Music thus called on Gamned! to meet this challenge.
What's at stake?
In order to meet is objective, Gamned!’s strategy was set up around 3 mains actions :
The campaign results were measured with clicks and views to give an overview of the efficiency of the plan. Results? In less than a month, the Universal Music Group was able to reach a large range of people while minimizing costs, CPC and CPCV costs being below the initial goal.
Tell us who you are, we'll tell you what strategy to adopt.
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