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A historical player in distance selling, Yves Rocher has revolutionized its retail approach to maintain its position as leader in Plant-based Cosmetics thanks in particular to its CRM strategy. The sales therefore represent a great moment to gain visibility and offer products for sale. Yves Rocher then called on Gamned! to launch a digital advertising campaign in order to generate a large number of qualified visits and sales.
What's at stake?
A strategy supported by targeting a premium environment, in order to reach interested people.
A tailor-made media plan around two axes:
Gamned! was able to generate good visibility well above the usual averages while maximizing conversions.
Tell us who you are, we'll tell you what strategy to adopt.