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YVES ROCHER BOOSTS ITS ONLINE VISIBILITY DURING THE SUMMER SALES!

YVES ROCHER
Beauty

Context:

Yves Rocher

PLANT-BASED COSMETICS

A historical player in distance selling, Yves Rocher has revolutionized its retail approach to maintain its position as leader in Plant-based Cosmetics thanks in particular to its CRM strategy. The sales therefore represent a great moment to gain visibility and offer products for sale. Yves Rocher then called on Gamned! to launch a digital advertising campaign in order to generate a large number of qualified visits and sales.


Goal:
MAXIMIZE YVES ROCHER'S VISIBILITY & BOOST ITS SALES!

What's at stake?

AWESOME!

BUT HOW DO YOU GET THERE?

A strategy supported by targeting a premium environment, in order to reach interested people.
A tailor-made media plan around two axes:

  • Through a display advertising campaign, we have set up affinity targeting on a premium environment in accordance with the brand's universe.
  • Secondly, we activated re-messaging with our engaged audience in order to gain visibility and generate more qualified visits.
Verdict?
THE RESULTS

A SUCCESSFUL CHALLENGE!

Gamned! was able to generate good visibility well above the usual averages while maximizing conversions.


‍

Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
Discover our projects
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
Discover our projects
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
Discover our projects
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
Discover our projects
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
Discover our projects
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
Discover our projects
Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
En lire plus
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
En lire plus
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
En lire plus
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
En lire plus
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
En lire plus
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
En lire plus

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