ROYAL CANIN PHILIPPINES x GAMNED!

Context:

Create a successful campaign

in a foreign market

Royal Canin, founded in 1968, is a high-end French manufacturer and worldwide furnisher of domestic cat and dog food. The brand is known for its scientific approach and is focused on domestic pets’ well being and heath. Thus, since its creation, the brand never ends to please its customers.

Royal Canin is currently facing great success and wishes to expand its savoir-faire all over the world. The brand is enthusiastic about creating brand awareness and promoting its offline events in the Philippines.

It is then no surprise that the brand has bet on programmatic advertising to promote its products, using social media as a lever. Gamned gladly accepted this challenge and is ready to join Royal Canin for another successful campaign in the Philippines!

Goal:

CREATE BRAND AWARENESS AND SERVE AS A DIGITAL RELAY FOR OTHER OFFLINE EVENTS!

What's at stake?

A tailor-made

strategy

Gamned! created a tailor-made strategy, focused on Facebook, to reach these goals. Indeed, the first social media is ideal to reach a maximum of potential customers. The strategy is based on 2 main axes:

Gamned! launched an always-on campaign over 3 months. This kind of campaign will create brand awareness and follow customers in their acquisition journey. Indeed, each person might be at a different stage in their purchasing process. This always-on campaign will capture all interested customers from discovery until purchase.

‍

Gamned! also uses different tactical campaigns to engage customers. Building their attention through a variety of tactics is a great way to make them discover Royal Canin and interact with it. Thus, the brand created promotions and events in partnership with veterinarians for the campaign.

Verdict?

THE RESULTS

Another successful campaign!

‍

In less than 2 months, Royal Canin is able to witness great figures.

Indeed, the campaign generated 7.9 million impressions, and the brand reached more than 3 million people. Royal Canin also saw a great engagement rate with a total of 400 000 likes on Facebook.