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How to create brand awareness? The Royal Canin Philippines case

ROYAL CANIN PHILIPPINES
Food

7.9M

impressions

3M

people reached

400K

likes on Facebook

The context

Create a successful campaign

in a foreign market

Royal Canin, founded in 1968, is a high-end French manufacturer and worldwide furnisher of domestic cat and dog food. The brand is known for its scientific approach and is focused on domestic pets’ well being and heath. Thus, since its creation, the brand never ends to please its customers.

Royal Canin is currently facing great success and wishes to expand its savoir-faire all over the world. The brand is enthusiastic about creating brand awareness and promoting its offline events in the Philippines.

It is then no surprise that the brand has bet on programmatic advertising to promote its products, using social media as a lever. Gamned gladly accepted this challenge and is ready to join Royal Canin for another successful campaign in the Philippines!

The goals
CREATE BRAND AWARENESS AND SERVE AS A DIGITAL RELAY FOR OTHER OFFLINE EVENTS!

A solution defined together

A tailor-made

strategy

Gamned! created a tailor-made strategy, focused on Facebook, to reach these goals. Indeed, the first social media is ideal to reach a maximum of potential customers. The strategy is based on 2 main axes: 

  • Gamned! launched an always-on campaign over 3 months. This kind of campaign will create brand awareness and follow customers in their acquisition journey. Indeed, each person might be at a different stage in their purchasing process. This always-on campaign will capture all interested customers from discovery until purchase. 

  • Gamned! also uses different tactical campaigns to engage customers. Building their attention through a variety of tactics is a great way to make them discover Royal Canin and interact with it. Thus, the brand created promotions and events in partnership with veterinarians for the campaign.
Verdict?
THE SUCCESS OF INNOVATION

Another successful campaign!

In less than 2 months, Royal Canin is able to witness great figures. 

Indeed, the campaign generated 7.9 million impressions, and the brand reached more than 3 million people. Royal Canin also saw a great engagement rate with a total of 400 000 likes on Facebook.

Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
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Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
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Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
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Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
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Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
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Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
Discover our projects
Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
En lire plus
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
En lire plus
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
En lire plus
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
En lire plus
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
En lire plus
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
En lire plus

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