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Riot Games partners with Gamned! to increase the number of Valorant players in the MEA region!

Entertainment

-37.5%

CPI display versus objective

88M

impressions

-40%

CPI YouTube versus objective

Context:

Boost the numbers of players

on Valorant

Over the last decade, Riot Games has been a key player in the gaming industry. Its signature game, League of Legends, is the most-played PC game in the world and a real driver of the explosive growth of esports.
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Every year, keen on pleasing its players and fans, the company launches the “League of Legends World Championship”, in which qualified esport players teams from all over the world. This tournament is, nowadays, the most widely-viewed and followed e-sport tournament.
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Each year since 2019, Riot Games also offers its players the possibility toteam up with each other for the Intel Arabian Cup (IAC), the biggest League of Legends championship and one of the most important esport events in MENA.
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Since then, Riot Games widened its gaming offering by launching new games, such as Valorant, Wild Rift, and Legends of Runeterra and their goal was to strongly push Valorant in MEA.

How can Gamned! help Riot Games to achieve their goals with Valorant in MEA?

Goal:

SUPPORT RIOT GAMES IN MANAGING A DIGITAL STRATEGY TO BOOST PLAYERS AQUISITION FOR VALORANT IN THE MEA REGION

What's at stake?

A tailor-made

strategy

Gamned!’s approach to ensure a successful digital strategy is based on 3 main tactics, aimed to reach the right target.

Gamned! launches a thematic, contextual, behavioral and retargeting targeting strategy.
This will make sure to reach all League of Legends players (13-30 years old), on both desktop and mobile, in their MEA key markets: UAE, KSA, Egypt and Morocco.
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Display banners and YouTube videos were used for the campaign.
In addition, 1 set of creatives as well as 16 different formats were created to promote the event.
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Gamned! used 3 different DSPs;
Xandr, DV360 and Verizon, in order to optimize game installs automatically and in real time to reach Riot Games’ goals.
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This strategy ensured Gamned would reach Riot Games’ right audience at the right time, and with the right format in order to achieve its objectives.

Verdict?

THE RESULTS

Another successful launch!

After two months, Riot Games was able to witness great results.
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The campaign generated 88M impressions, far better than the initial goal.
Gamned! also allowed Riot Games to reach a CPI of $5 on display and of $3 on YouTube, while the initial goals were respectively $8 and $5.
The CPV turned out to be a great $0.13, while the competitive CPM reached $0.56.