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Raising an awareness campaign and generating leads outside of the client base with Gamned!

EUROTECH
Services

771,304

impressions

7,937

clicks

185

leads

The context

2 challenges

in 1 campaign

Eurotech is a company specialized in the designing and manufacturing of durable metal enclosures for switchgear. Therefore, it offers high-end services, such as research and development, training, and consultancy.

The brand was founded in 2003 in Dubai and has proved its expertise in multiple sectors such as hospitals, airports, commercial and residential building as well as industries.

Facing great success, Eurotech has been able to build an international reputation and gain clients all over the world. Thus, the company wants to be able to create an awareness campaign and seduce prospects outside of its regular geographic area.

How will Gamned! help Eurotech in reaching its objectives with programmatic advertising?

The goals
CREATE AN AWARENESS CAMPAIGN & LEADS OUTSIDE THE REGULAR CLIENT’S AREA!

A solution defined together

A tailor-made

strategy

The tailor-made campaign created by Gamned! focuses around 2 main axes: one using professional social media as the main communication channel, and the other using a lead generation card format.

  • To reach new potential customers and raise an awareness campaign, Gamned! uses LinkedIn Ads. Indeed, LinkedIn is the most effective social media when it comes to B2B prospects. To match the objectives, the campaign contains 4 sets of creatives and 16 different formats, created especially for desktop and mobile. 


  • To be able to generate qualified leads, Gamned! sets up 2 different types of targeting: Industries by countries and Titles/Position within these industries . This technique will make sure that Eurotech reaches relevant potential prospects. This way, the brand will be able to turn them into hot prospects easily. 

Verdict?
THE SUCCESS OF INNOVATION

Mission succeed!


In less than 2 months, Eurotech is able to witness great figures. 

First of all, the brand awareness campaign generates more than 771,000 impressions and almost 8,000 clicks

In addition, the leads campaign allows Eurotech to gain 185 qualified leads.

Above it all, the CTR turns out to be lower than the initial objective (0.83% vs 1.13%)!


Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
Discover our projects
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
Discover our projects
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
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Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
Discover our projects
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
Discover our projects
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
Discover our projects
Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
En lire plus
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic! "
En lire plus
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory! "
En lire plus
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
En lire plus
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months.
En lire plus
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients".
En lire plus

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